entremanure

The Athlete's Foot Athletic Footwear
According to the American Podiatric Medical Association, "Athlete's foot" is a skin disease caused by a fungus, usually occurring between the toes. The fungus most commonly attacks the feet "because shoes create a warm, dark, and humid environment which encourages fungus growth.... The signs of athlete's foot, singly or combined, are dry skin, itching, scaling, inflammation, and blisters. Blisters often lead to cracking of the skin. When blisters break, small raw areas of tissue are exposed, causing pain and swelling. Itching and burning may increase as the infection spreads."

It's easy to see why they would want to name their athletic shoe chain "The Athlete's Foot." I'm sure they'll have similar success with their new "Jock Itch" athletic clothing store.